As schools are operating in an effective market place, the number of students they are able to attract each year is vital to the future of the institution. In this ebulletin we consider some strategies for the recruitment of new students and their parents

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David Gordon looks at the problem of fraudulent admissions applications and provides a set of common ruses to look out for

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Admissions appeals based on admission decisions seem to be a constant thorn in the side of schools and admissions authorities. A recent High Court decision focusing on when a school is ‘full’ will remind appeal panels of the evidence they need to consider. How could the case impact on your school?

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Dai Durbridge reviews the new admissions codes and appeals procedure and considers whether the balance of power has shifted in favour of admissions authorities

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Issues regarding equality, and racial perceptions and acceptance are all tackled in this PSHE assembly for key stages 4 and 5, which looks at the possible influence of the results of the 2008 USA presidential election

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Admissions authorities and statutory appeal panels can avoid potential litigation from parents by using tactical decision making, says Yvonne Spencer read more

It is vital to know the new changes to the law — especially if your school is its own admissions authority, writes Ingrid Sutherland

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The importance of producing accurate and attractive promotional material about your school or setting read more

In this second article on marketing and promotion, Early Years Update, looks at how to use market research to find out more about the customers who use your services read more

Sharon Wallwork provides comprehensive advice on dealing with a decline in student numbers. She argues that, far from being something that only schools in specific circumstances should be concerned about, all educational institutions need to assess the risks of declining numbers and the huge financial implications this can bring read more

Schools will have to be more aware of these particularly vulnerable children when they review policy and practice, writes Ingrid Sutherland read more

New rules call for closer cooperation between local authority and school, giving increased protection to children at risk, writes Ingrid Sutherland. read more

Working to promote a positive image for your school can be a powerful tool for school improvement and can provide a focus for staff efforts on many fronts, argues Brin Best, education writer and director of Innovation for Education Ltd. read more

Marketing a nursery is more than advertising and promotion. Marketing covers other activities, including the development of the nursery, market research and what prices should be charged. Whether your nursery is at the planning stage or is an existing business, you will still have to think about marketing. Joanne Taylor talks us through. read more

Sue Moores, headteacher of a secondary school in the Isle of Man, compares the island’s educational system with that of England and concludes that she won’t be moving back here! read more

Headteacher Ian Bauckham attacks some common myths about faith schools and argues that their abolition would seriously reduce parental choice as well as being detrimental to the government’s commitment to raising standards.

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Many communities are keen to know what is happening in local schools and the profile of your school can be raised and presented in a positive light by successful use of the media. This counters a great deal of the damage done to the public view of education by more generalised central reporting, where sensationalism is the main criterion for publishing/reporting. By Linda Trapnell read more

Richard Bird, legal consultant to the Association of School and College Leaders (ASCL), looks at the advantages currently enjoyed by schools with foundation status and ponders where they fit into the government’s vision for the future.

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Headteacher David Dixon considers the inequalities of the schools admissions system, including negative effects on social cohesion and the ability of some schools to raise achievement and attainment. read more

Amelia Wallington looks at what schools can do to counteract increasing appeals from parents.

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